| Ability to deter car thieves from the onset. | 0.0%
(0) | 0.0%
(0) | 2.6%
(1) | 10.3%
(4) | 2.6%
(1) | 84.6%
(33) | 39 |
| Ability to actually prevent a car thief from successfully stealing your car (considering the product's potential limitations against a determined thief). | 0.0%
(0) | 0.0%
(0) | 0.0%
(0) | 7.7%
(3) | 17.9%
(7) | 74.4%
(29) | 39 |
| Aesthetics | 5.1%
(2) | 7.7%
(3) | 7.7%
(3) | 28.2%
(11) | 25.6%
(10) | 25.6%
(10) | 39 |
| Compatibility between different vehicle makes & models. | 15.4%
(6) | 12.8%
(5) | 10.3%
(4) | 23.1%
(9) | 23.1%
(9) | 15.4%
(6) | 39 |
| Ease of storage - whether it be in an easily accessible storage facility (e.g. a glove box) or it becomes an integral part of the interior (e.g. an armrest) when not in use. | 7.7%
(3) | 0.0%
(0) | 5.1%
(2) | 17.9%
(7) | 28.2%
(11) | 41.0%
(16) | 39 |
| Additional anti-theft features - e.g. a front-facing camera, automatically activated voice recording feature, a coupled vehicle tracking device, and a mobile phone app which provides real-time alerts to potential threats, with an evidence collection feature. | 2.6%
(1) | 0.0%
(0) | 7.7%
(3) | 7.7%
(3) | 28.2%
(11) | 53.8%
(21) | 39 |
| The integration of secondary safety and security features - e.g. 360 degree in-car CCTV surveillance and a separable dashboard camera feature. | 2.6%
(1) | 2.6%
(1) | 12.8%
(5) | 15.4%
(6) | 38.5%
(15) | 28.2%
(11) | 39 |
| Having the choice of various 'trim levels' for the product, or even a bespoke design service - thus to enable the product (e.g. steering wheel lock) to compliment the interior of your vehicle. | 12.8%
(5) | 7.7%
(3) | 10.3%
(4) | 17.9%
(7) | 30.8%
(12) | 20.5%
(8) | 39 |